The store will be located in a department store area of China World Hotel Beijing with an area of 1,200 square feet. The design of the store has taken its inspiration from Jimmy Choo’s first Shanghai store, which opened in Plaza 66 last year. Customers will be able to make purchases from Jimmy Choo’s spring and summer collection in style and comfort whist relaxing on the soft sofas and gazing up at the crystal chandeliers.

Jimmy Choo is planning to increase its worldwide stores to 75 by the end of 2008. This Beijing store is just the start of it.