Is the small boutique in increasing danger of becoming extinct? The number of high street fashion stores has increased over the years but how does that affect the smaller boutique. Firstly the boutiques cannot compete on location. Major fashion stores are easily accessible on high streets and shopping centres. Secondly the cost of renting is extremely difficult for boutiques and cannot afford renting on the location of the major stores. These factors result in boutiques being less convenient for the shopper and they are more likely to go to a shopping centre where parking is easier, there are more stores to shop in and the cost of clothes is much cheaper.

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